Privacy Policy

How we protect your data

In accordance with GDPR. Effective from January 1, 2025.

Privacy Policy

§ 1. General Information

This Privacy Policy describes how GagaTrend ("Operator", "we", "us") collects, uses, stores, protects, and shares personal data in connection with the website https://gagatrend.com and the GagaTrend mobile application (collectively, the "Service").

The Operator acts as the data controller within the meaning of applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.

This Privacy Policy applies to users who browse the Service, create an account, log in, view products, view user-generated stylizations, generate avatars, generate virtual try-on / stylization results, publish content, report content, block users, or otherwise use the Service.

§ 2. Categories of Data We Collect

1. Account Data

2. Login and Authentication Data

3. Avatar and Image Data

4. Product, Wardrobe, and Stylization Data

5. User-Generated Content and Social Data

6. Technical and Diagnostic Data

7. Notification Data

§ 3. Public and Private Data

The following information may be publicly visible within the Service:

The User's email address is not publicly visible and is not shared with other users.

Photos uploaded for avatar generation and avatar images that are not published or shared are not publicly visible by default.

If you choose to publish stylizations or other User Content as public, this content may be visible to other users and may also be displayed outside logged-in areas of the Service, including on public websites, public galleries, ranking pages, landing pages, editorial pages, curated collections, and GagaTrend-operated social media channels.

Public User Content may be used by GagaTrend to operate, improve, present, and organically promote the Service, including by featuring public stylizations in rankings, curated selections, social media posts, newsletters, public galleries, landing pages, presentations, and other non-paid promotional materials related to GagaTrend.

Public User Content may be displayed together with your public username, display name, profile photo, and other public profile information.

GagaTrend will not use Public User Content that prominently features a user's recognizable face or likeness in paid advertising campaigns without requesting additional permission where required by applicable law.

§ 4. Purpose of Data Processing

Personal data is processed for the following purposes:

§ 5. Legal Basis for Processing (GDPR)

Where GDPR applies, personal data is processed based on:

Where processing is based on consent, the User may withdraw consent at any time. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.

§ 6. Browsing the App Without AI Generation

When you only browse the app, view products, view other users' stylizations, use the catalog, or use the feed, GagaTrend does not send your photo, avatar, or personal image data to third-party AI providers for avatar generation or virtual try-on generation.

During ordinary browsing, GagaTrend may process technical, diagnostic, security, and usage data necessary to operate the Service, maintain security, diagnose crashes, and provide core functionality.

§ 7. AI Features, Avatar Images, and Virtual Try-On

GagaTrend provides AI-powered features, including avatar generation and virtual try-on / stylization generation.

If you choose to generate an avatar, GagaTrend processes the photo that you upload or capture in the app. This photo may include your face, body image, posture photo, and related technical data required to complete the avatar generation request.

If you choose to generate a virtual try-on or stylization, GagaTrend processes your selected avatar image, selected clothing/product images, and related technical request data required to generate the result.

These data are processed only for the purpose of providing the requested AI feature, returning the generated result, maintaining service reliability, preventing abuse, and troubleshooting errors.

GagaTrend does not use your uploaded photo, avatar, or virtual try-on data for third-party advertising or third-party marketing purposes.

§ 8. Sharing Data with Third-Party AI Service Providers

For avatar generation and virtual try-on / stylization generation, GagaTrend may share certain data with third-party AI service providers, including Google Vertex AI and OpenAI.

For avatar generation, the data sent may include:

For virtual try-on / stylization generation, the data sent may include:

The data is sent to third-party AI service providers only for the specific purpose of completing the User's requested AI generation task and returning the generated result.

GagaTrend does not share this data with Google Vertex AI, OpenAI, or other third-party AI service providers for advertising or marketing purposes.

Before any photo, avatar, selected product image, or virtual try-on data is sent to a third-party AI service provider, the app displays an in-app notice explaining what data will be sent, who it may be sent to, and the purpose of the processing. GagaTrend requests the User's permission before sending this data.

If the User does not give permission, the relevant AI generation feature will not be performed.

GagaTrend requires third-party service providers that process personal data on its behalf to provide appropriate safeguards and the same or equivalent level of protection required for the data processed through the Service.

§ 9. User-Generated Content, Reports, Blocking, and Moderation

GagaTrend includes user-generated content features, including public stylizations, user profiles, comments, messages, shared content, and other content created or shared by users.

GagaTrend processes User Content to operate the Service, display published content, provide social features, enforce the Terms of Service, prevent abuse, and moderate objectionable content.

Users can report objectionable content and abusive behavior through in-app reporting tools.

When a report is submitted, GagaTrend may process the reported content, the reported user's account information, the reporting user's account information, the report reason, and any additional message or context provided by the reporting user.

Users can block abusive users in the app. When a user is blocked, GagaTrend may process the blocking relationship to remove the blocked user's content from the blocking user's feed, limit interactions, and notify GagaTrend for moderation review where appropriate.

GagaTrend may use moderation statuses, manual review, user reports, blocking tools, and technical filters to hide, remove, restrict, or block objectionable content and abusive users.

§ 10. Data Sharing

We do not sell personal data.

Personal data may be shared only where necessary for the operation, security, legal compliance, or requested functionality of the Service, including with:

Public User Content may be visible to other users and may be displayed in public areas of the Service, public websites, rankings, curated selections, and organic GagaTrend promotional channels as described in this Privacy Policy and the Terms of Service.

Email addresses are not shared publicly.

GagaTrend requires service providers that process personal data on its behalf to process such data only for authorized purposes and to provide appropriate safeguards.

§ 11. Data Retention

Personal data is retained for as long as the User maintains an account or as required to provide the Service.

Avatar images, uploaded photos, generated stylizations, wardrobe items, comments, messages, reports, and other User Content may be retained for as long as necessary to provide the Service, display content selected by the User, maintain account functionality, enforce our Terms, prevent abuse, and comply with legal obligations.

Public User Content may remain visible for as long as it remains published by the User or as otherwise necessary to operate, present, improve, or organically promote the Service.

If Public User Content is deleted or changed from public to private, GagaTrend will stop displaying it publicly within the Service within a reasonable time. However, previously published organic social media posts, editorial materials, cached pages, backups, screenshots, reposts, or materials already distributed may remain available where immediate removal is not technically or commercially reasonable.

Technical data, server logs, crash reports, diagnostic data, security logs, and fraud prevention data may be stored for security, reliability, troubleshooting, abuse prevention, and legal compliance purposes.

Upon account deletion, personal data is deleted or anonymized, except where retention is required or permitted by law, necessary to resolve disputes, enforce our Terms, prevent fraud or abuse, maintain security, or comply with legal obligations.

§ 12. User Rights

Where applicable under data protection law, Users have the right to:

Requests may be submitted via the contact email provided below.

§ 13. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

No method of transmission or storage is completely secure. However, we take reasonable steps designed to protect personal data processed through the Service.

§ 14. International Transfers

If personal data is transferred outside the European Economic Area or another jurisdiction with data transfer restrictions, appropriate safeguards will be applied in accordance with applicable law.

Some third-party service providers, including infrastructure providers or AI service providers, may process data in jurisdictions outside the User's country of residence. Where required, GagaTrend applies appropriate contractual, technical, and organizational safeguards.

§ 15. Children’s Privacy

The Service is not intended for children under the minimum age required by applicable law.

If we become aware that data has been collected from a child without proper authorization, we will take steps to delete such information.

§ 16. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy.

Changes take effect upon publication within the Service, unless a later effective date is specified.

If we make material changes, we may notify users within the Service or by other reasonable means.

§ 17. Contact

For questions regarding this Privacy Policy or data protection matters, please contact: [[email protected]]

Last updated: April 28, 2026